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Original blue and silver LAZULI Coconut can with its reflection
A new evening ritual · In development

Your evening
starts here.

We’re creating a refreshing, caffeine-free drink for your evening ritual.

Founding list: first access when the first batch is ready, plus development updates.
Free to join. No order today. Unsubscribe anytime.
02 / What we’re creating for you

Less rush.
More room for you.

  • An evening pause, without caffeine.Our aim: a refreshing drink for when the day’s work is done.
  • Flavor to look forward to. Zero sugar.We’re exploring flavor-led recipes with no sugar.
  • Your pause, ready to drink.The idea is simple: a cold can to mark the start of your evening.
Our product goals. The final recipe is still in development.
01 / Three flavors we’re exploring

One blue ritual.
Three possibilities.

Explore the proposed flavors

The idea: soft coconut notes with a light, tropical finish.

Get first access Flavor concepts, yet to be developed and tasted.
03 / The direction behind the blue

A blue idea.
Taking shape.

PhycocyaninA blue pigment from spirulina, envisaged as our source of color.
MagnesiumOne of the ingredients we plan to explore in formulation.
L-theanineAlso part of our proposed formulation direction.
Concept and brand identity stage. Recipes and testing are still ahead. Packaging shown is a concept; ingredients and on-can details may change.
Original LAZULI Coconut, White Peach and Cucumber Mint cans
01 · Concept & identity done02 · Recipe & tasting in progress03 · First batch · US launch next
An inviting armchair and low wooden table, softly lit beside a blue-hour windowA DIFFERENT KIND OF BLUE HOUR.
Find your LAZULI moment

The day is done.
This part is yours.

After the last meeting.

A fresh start to the part of the day that belongs to you.

After you’ve moved your body.

Your bag is down. Your shoes are off. Your drink is cold.

For a quiet evening in.

Your favorite seat. Something cold. Nowhere else to be.

Why blue, why now

A note from
the founders.

Most drinks are built for the morning: caffeine, a push, a reason to go faster. We wanted the opposite. Something cold to open when the laptop closes, that tastes like a decision to stop.

Blue felt right from the start. It’s the color of the hour after work, and phycocyanin, the spirulina pigment we’re exploring, gives it naturally. No caffeine, no sugar, and no promise we can’t keep yet.

We’re sharing LAZULI before it exists because we’d rather build it with the people who will drink it. Tell us which flavor you’d open first. We’re listening.

— The LAZULI founders

An invitation to the beginning

Follow the
first chapter.

LAZULI starts with an idea: a refreshing blue drink that marks the start of your evening. We have the concept and identity. Now comes the work of developing the drink.

  1. 01

    First access to the first batch.

    Founding-list members hear first and get priority access when the first cans are ready. No order or payment today.

  2. 02

    See the idea take shape.

    Receive occasional updates as we work on the recipe, flavors and next steps.

  3. 03

    Keep your options open.

    Signing up is free. There’s no order, payment or purchase commitment. Unsubscribe anytime.

A few good questions

Where we
are today.

What is LAZULI?

A blue drink concept for your evening ritual. Our goal is a refreshing, ready-to-drink option without caffeine or sugar.

Is the drink ready?

Not yet. We’re at the concept and brand identity stage. Recipe development, tasting and validation are still ahead. The cans shown are concept packaging.

Are the ingredients and flavors final?

No. Coconut, White Peach and Cucumber Mint are proposed flavors. Phycocyanin, magnesium and L-theanine are our formulation direction. Final ingredients and nutritional details will be shared once confirmed.

What happens when I sign up?

You join the founding list: development updates, and first access when the first batch is ready. Joining is free and isn’t a preorder. You can unsubscribe at any time.

When and where will LAZULI launch?

We intend to launch in the United States first. There’s no confirmed date yet. We’ll share the timing and availability with the list when those plans are ready.

Founding list · In development

Be there for
the first pour.

First access to the first batch, development updates, and a say in the flavors. Free, no order today.

First access and development updates. Unsubscribe anytime.
Free to join. No order or payment today.

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